Senior gift requests are expected to be up again this holiday season amid worries about the threat of declining benefits and the economy.
Be a Santa to a Senior®, the popular campaign that has delivered 1.5 million gifts to needy seniors throughout North America during the past seven years, is gearing up again this holiday, according to the Home Instead Senior Care® network, the world’s largest provider of non-medical, in-home care services for seniors.
The program relaunches during a time when already-nervous seniors faced the threat of Social Security payment delays as part of the debt-ceiling debate earlier this year. These older adults have lost nearly one-third (32 percent) of their buying power since 2000, according to the Annual Survey of Senior Costs from The Senior Citizens League (TSCL), a senior advocacy organization.
Local offices of the Home Instead Senior Care network, the world’s largest provider of non-medical in-home care and companionship services for older adults, have joined their area senior care organizations and retailers to provide gifts and companionship to seniors who otherwise might not receive either this holiday season.
In most years, seniors receive a small increase in their Social Security checks, intended to help them keep up with the costs of inflation. But since 2000, the Social Security Cost of Living Adjustment (COLA) has increased just 31 percent, while typical senior expenses have jumped 73 percent, according to the survey.
In 2011, for the second consecutive year, seniors received no COLA. Before 2010, however, seniors had received a COLA every year since 1975, when the automatic COLA was introduced. Seniors can expect to receive only a very small COLA next year, the TSCL reported.
Be a Santa to a Senior isn’t just about gifts, though. It is designed to give back to those needy seniors as well as to help stimulate human contact and social interaction for older adults who are unlikely to have guests during the holidays.
Here’s how the program works: Before the holiday season, the participating nonprofit organizations in local communities throughout North America will identify needy and isolated seniors in the community and provide those names to local Home Instead Senior Care offices for this community service program. Christmas trees will go up in stores that feature ornaments with the first names only of the seniors and their respective gift requests.
Holiday shoppers can pick up an ornament, buy items on the list and return them unwrapped to the store, along with the ornament attached. The local Home Instead Senior Care office then enlists the volunteer help of its staff, senior-care business associates, nonprofit workers and others to collect, wrap and distribute the gifts. A community gift-wrapping event, when hundreds of the presents will be wrapped, is held in many communities.
Businesses are encouraged to contact their local Home Instead Senior Care office about adopting groups of seniors. For tree locations in your local area, or for more information about the program, visit www.beasantatoasenior.com.
Home Care Mississauga helping older adults and elderly live independently and safely at home. Home Instead Senior Care in Mississauga knows the stress that our public home care system is under and we can provide the professional care that our aging seniors need. Please call 905- 276-2273.